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A Vibrant, Untapped Market

A foray into a Hispanic supermarket is a journey of the senses – lilting mariachi music, bright colors and the scent of fresh tortillas. One can find Salvadoran-style crema, tamarind-flavored candy and produce you can’t find anywhere else, like cactus paddles, prickly pears, calabacita (Mexican squash) and aloe leaves. Supermercados – Spanish for supermarkets – have popped up throughout Oklahoma to...