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What’s for Dinner?
In 2005, Oklahoma reeled Heather Buckmaster home when she stepped into the Oklahoma Beef Council’s executive director shoes. “We serve Oklahoma’s 50,000 plus farming and ranching families,” she says. With a focus on positioning beef as No. 1 in protein, the council spotlights beef producers to assuage the consumers’ desires to know where their food comes from. “We correct misperceptions,” she says....